Friedman FactsMarketing Facts & Practical Advice

So you decided that you want to leap into internet marketing. You got your godaddy account and a website builder to boot, but what exactly do we sell? This my friend is the million dollar question. In the age we live in, almost everything that is sold has an affiliate program of some sort. People want others to help them sell their products, and they are willing to give you a share of their profits if you can do it. So which products do we choose with so many to choose from?
 
I think the first place I would start is with a subject matter that I know about. It’s going to be an uphill battle building a website about a product that you know nothing about, that is unless you are willing to hire an expert. So my initial advice would be to go with what you know. Everybody is an expert in some field, even though you may doubt that you are, if you think hard enough I bet you are knowledgeable on something. Whether it be about manufacturing 14 awg power cord parts, upvc cladding, beauty products, or video games, we are all unique individuals, and we can all create a site about something we are passionate about. For example I am big fitness buff and am passionate about working out so I have a website specializing in muscle building prohormones and raspberry ketone reviews and other body building supplements. And let me tell you, if you expect someone to buy from you, you better know what you are talking about!
 
Next you need to consider the commission level. Are you going to go after a handful of big sales or a lot of smaller sales. Again this is important to consider as each will have a different marketing strategy. For example if you have an amazon site that sells socks, this low ticket item is going to net you perhaps $1 per sale. So to make money on this site, you better have a ton of visitors. Likewise say you had a site selling video surveillance systems or call monitoring software, the commission on such items maybe several hundred dollars a sale so you may need only a handful of visitors every day to profit. A good rule of thumb I like to go with is the bigger the commission the better. This may sound obvious, but you’d be amazed at how many people decide to devote their lives to low commission items.
 
Finally you need to think about the longevity of the market. Is this a website you intend to keep for years or maybe one that will fizzle out after 6 months? This will dictate how much money you should invest in the design and content of the site. There is no point investing thousands of dollars to promote a product that may not even be around/popular a few months from now, whereas if you are in a more long-term niche like health or investing, plunking down a good chunk of change may be the way to go.
 
Regardless of what path you choose, you need to evaluate each product carefully and analyze what sort of return you can expect. There is no point in wasting your time and money in promoting products that offer little return. Sounds obvious, but thousands of internet marketers make this mistake every day. Don’t be one of them!

My friend who worked as a locksmith in Atlanta for 15 years and then eventually a Austin Locksmiths service company understood the value of SEO but wasn’t sure about whether or not SMO would help. If you have been perusing the internet marketing forums as of late you probably have come across the terms “SEO” and “SMO”. But what exactly are these terms? Well they are in order search engine optimization and social media optimization, and they are vital to the success of any online marketing campaign. But which ones should you choose and why? Well the answer unfortunately is you’re going to have to learn both. Let’s go over the facts.
 
Arty Turno works for a website design Manchester based firm and he notes “Search engine traffic is highly converting traffic. If someone searches for something in Google and comes across you’re site, if you have what that user is looking for, there is a good chance you are going to make a sale.” So it is very important that you familiarize yourself with the latest practices of SEO and have good long and short term strategies to get the most out of search engines like Google, Yahoo, and Bing. You can hire an SEO company to take care of this for you if you rather not bother with it, but keep in mind that often these companies can be very expensive, so you need to factor that into your budget when deciding.
 

 
Social media traffic is a great way to generate buzz about your business as well as bring brand recognition. By using things like Facebook and Twitter, you can build an audience loyal to your brand as well as develop business relationships for the long term. If you have a website for your business, consider building a Facebook page for it and begin advertising it. If you have Twitter, learn how to get twitter followers and build a legion of clients that will rave about your brand to their friends and family. If you are so inclined, create some videos to upload to a YouTube channel and get the word out that way. Social media is an exploding industry and something that you need to take seriously if you want to compete in today’s online marketing world.
 
After SEO and SMO, you should consider also building a mailing list and learn the benefits of email marketing. This is another way to keep in touch with your customers and offers you a second chance to market your goods to them. Again I would only dabble in this after developing the SEO and SMO side of the equation as of course you have to get traffic to your site to build a list. However it is always good to keep this in the back of your mind when planning your marketing strategy.
 
So remember to build a successful online business you will have to at least master one of the above art forms. So get cracking on this asap!

When I first started my website featuring singing lessons online I had no idea what to do when it came to its promotion. A few years later and I run a successful ACLS online training website. The hope of this blog is to create a website that is helpful to all those interested in pursuing internet marketing. If you are new to IM, it may seem so confusing, especially if you are not very tech savvy. The most important thing to succeed though is to have a great mindset. Earning a living this way is the greatest job in the world once you get to the light at the end of the tunnel. By working from home you have the ability to set your own schedule, spend time with your family, and make a great living. However to get to this level it will take time, and sadly 95% of those who enter this field will end up quitting in a year or less. So there are some important things that you need to know.
 
First it is important that you never stop learning. The world of IM changes on a daily basis, and you need to keep up with the latest strategies. Stay in tuned with the latest IM blogs (like this one), learn about email marketing, and study PPC. Participate in internet marketing communities, join an seo forum, follow some gurus on Twitter. Read some of the latest marketing literature and watch webinars from those that are leaders in their field. The point is you need to never stop learning.
 
Next we recommend picking a specific field of IM and sticking to it. Try a bit of everything at first to see what you like, but then once you find it, stick to it and master it. The concepts of internet marketing are complex, and you won’t succeed with a half effort. Also it is easy to go from strategy to strategy like the latest trends in fashion, but resist the temptation, and buckle down and focus. Once you have mastered a skill set move on to another area.
 
Finally you need to understand that this is a long journey. Success doesn’t happen overnight, and ironically it takes a lot of work to make an “easy living” in IM. Many people are attracted to the idea of being able to work from home and set their own schedule, however the fact of the matter is a career in IM means many long hours, probably more than you would spend at a day job. Remember with great rewards come great responsibility, so unless you are willing to put in 60+ hrs a week, this career may not be for you. However if you can manage to endure the long hours, you will find that the rewards are well worth it. Good luck.
 
To Your Success,
Friedman Facts Staff